Follow this framework to ensure consistent use of the Aldeia brand elements. This document provides information and sets the standards for using Aldeia logos, typography, and other design elements in marketing, packaging, and online communications.
OUR IDENTITY STANDARDS
Brand +
Messaging
Guide
OVERVIEW
The purpose of this guide is to clearly and consistently communicate the Aldeia brand.
THE MARK
The triangle “A” – representing Aldeia and a bird’s eye view of terrain (land, streets, buildings, aldeia).
All caps sans serif font gives authority to who you are as an expert in your field.
Surveying + Engineering text in a mono, equally space font – highlighting the precision + accuracy of what you do.
COLORS
Colors matter with every brand. The colors that represent Aldeia are Mossy Green, Deep Green, and a Copper Orange. You can also use white and warm greys as supporting colors.
Use tints and shades to bring added depth and interest to the black and greys.
Mossy Green
#798666
Deep Green
#292E29
Evergreen Shadow
#313b22
Forest Green
#455230
Copper Orange
#B88062
Warm Grey
#C7C2BF
White
#ffffff
TYPOGRAPHY
These font families should be used consistently across all communications. You can access them in the Downloads section below.
Headlines
Aeonik Fono Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Body Copy
SF Mono Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Free font alternatives for internal documents and email: Roboto Mono
MESSAGING
Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use this Key Message Statement:
- As a headline, title, or end-tag.
- To inspire headlines, titles, and copy
Helping Shape What’s Possible.
THE PROCESS
The 3-Part Aldeia Process was created to bring enhanced clarity to each project – both internally and client-facing. When your customers know where they are and where they’re going, it builds trust and a sense of direction.
Photography
Every photo or rendering we use tells a story. The right image or series of images can quickly capture the essence of the story, express a mood, or share a powerful idea.
BEST PRACTICES
- Shoot both wide and tight, vertical and horizontal.
- Show aspirational projects – ones you want to work on.
- Use both renderings and photography to show the whole process.
- Look for an emotional connection. People over products.
- Seek to visualize “Shaping What’s Possible.”
- Include shots with empty space for text.
- Shoot during all times of day (morning, afternoon, evening).
BRINGING IT ALL TOGETHER
When the logomark, messaging, typography, colors, and imagery are used in unison it creates a beautiful and cohesive brand experience.
