Follow this framework to ensure consistent use of the Alltrust brand elements. This document provides information and sets the standards for using Alltrust logos, typography, and other design elements in marketing, packaging, and online communications.
Triangle of trust – symbolizes the process (Explore, Advise, Grow) while also pointing upwards – where trust begins, with God.
The opening symbolizes the transparency and partnership you have with clients and a timeless sans serif font with all caps to bring confidence and a plan to the brand.
Colors matter. We use midnight blue, white and gold to show high-end partnership with customers.
We also have a supporting palette of beige and grays.
Use tints and shades to bring added depth and interest.
These font families should be used consistently across all communications. You can access them in the Downloads section below.
Free font alternatives for internal documents and email: Poppins or Arial
Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use these Key Messaging Statements:
When the logomark, messaging, typography, colors, and imagery are used in unison it creates a beautiful and cohesive brand experience.
