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OUR IDENTITY STANDARDS

The
BGI
Brand

COLORS

Colors matter. We use red and black as the primary colors. We also have a supporting palette of whites and greys. Use tints and shades to bring added depth and interest.

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#E21F2C
#212121
#ffffff
#A6A6A6
TYPOGRAPHY

These font families should be used consistently across all communications. You can access them in the Downloads section below.

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HEADLINES

Pangea Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

SUBHEADS + BODY COPY
Pangea Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Free font alternatives for internal documents and email: Poppins or Arial

MESSAGING

Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use these Key Messaging Statements:

  • As a headline, title, or end-tag.
  • To inspire headlines, titles, and copy
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BUILDING TRUST THROUGH

QUALITY
RELIABILITY
EXPERIENCE

Photography + Video

Every photo or video we use tells a story. The right image or series of images can quickly capture the essence of the story, express a mood, or share a powerful idea.

BEST PRACTICES
  • Show both wide and tight,vertical and horizontal.
  • Use photography to show your capabilities.
  • Include shots with empty space for text.
  • Show images during all times of day morning, afternoon, evening).

Bringing it all together.

Downloads

Get access to all of BGI’s logos, fonts, and variations below.
Download Brand Assets

Questions? Send us a note