A minimal and meaningful brand with a single clover leaf, woven into the typography. The serif font gives a timeless and natural feel to the Clover brand.
The preferred logo is the “Clover” without any text underneath.
Welcome to
The Cat-lover Clover Brand
Welcome to
The
Clover Brand
SAFE. ORGANIC. POWERFUL.
Finally, a natural cat litter
that actually works.
COLORS
Colors matter. The colors that represent Clover are green, brown, and blue.
Use tints and shades to bring added depth and interest.
Forest Green
#195b51
Leafy Green
#098f3b
Bright Clover
#72a929
Krafted Pellet
#a68e69
Misted Sky
#95bcc4
Pale Oak
#ecedea
TYPOGRAPHY
These font families should be used consistently across all communications. You can access them in the Downloads section below.
HEADLINES
Circular STD Bold
ALTERNATE HEADINGS + SUBHEADS
Eighties Comeback
BODY COPY
Circular STD Book
Free font alternatives for internal documents and email: Poppins or Arial
MESSAGING
Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use these Key Messaging Statements:
- As a headline, title, or end-tag.
- To inspire headlines, titles, and copy
The
Cat-lover
litter.
Naturally, a litter you and your cat can get behind.
THE PROCESS
Farm to Pellet.
Visual Approach
Every photo or video we use tells a story. The right image or series of images can quickly capture the essence of the story, express a mood, or share a powerful idea.
BEST PRACTICES
- Show both wide and tight,vertical and horizontal.
- Use photography + illustration to show your product.
- Look for an emotional connection. People + Cats.
- Include shots with empty space for text.
- Show images with LIFE.
- Display a wide variety of people and cats.
