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Our brand,
our commitment.

A high-level overview of how the CMT brand comes to life.

Aviation • Air Service Development • Alternative/Value Solutions • Surface Transportation • Water Resources • Civil + Site • Buildings • Rail + Multi-Modal • Municipalities • Quality of Place • Environmental • Strategic Funding • Electric & Controls • Asset Management • 
Aviation • Air Service Development • Alternative/Value Solutions • Surface Transportation • Water Resources • Civil + Site • Buildings • Rail + Multi-Modal • Municipalities • Quality of Place • Environmental • Strategic Funding • Electric & Controls • Asset Management • 

What do I need?

How do I get there?

Get me a specific thing built.

Help me optimize + steward my operations.

VOICE + TONE + 

VOICE + TONE + 

VOICE + TONE + 

VOICE + TONE + 

committed and collaborative.

professional and personable.

experienced and engaged.

efficient and empathetic.

thorough and thoughtful.

intentional and inclusive.

Copywriting Best Practices

Creating strong headlines:

  • Be simple and concise.
  • Make them compelling and lead to the next line.
  • Relate headlines to visual images.
  • Make them the outline or summary of an article.
  • Use active language to engage the reader.

Writing body copy:

  • Be conversational­—use “you/your” and “we/us/our.”
  • Keep paragraphs short. Less is more.
  • Use active voice, not passive voice.
  • Use subheads + bullets to break text into smaller sections.
  • Weave stories into your copy and bring it to life.
  • Use call-to-actions­—tell your readers what to do next.
COLORS

Colors matter. The primary colors that represent CMT are blue and gray.

Use secondary colors, tints and shades to bring added depth and interest.

CMT Blue
#065796
 Bright Blue
#009bde
Light Blue
#5fc5e9
Dark Blue
#06204f
Cool Gray
#4a6070
80% Gray
#6e808d
60% Gray
#92a0a9
40% Gray
#b7c0c6
20% Gray
#dbdfe2
10% Gray
#edeff1
5% Gray
#f6f7f8
Yellow
#ffb316
Crimson
#700046
Orange
#f26537
Green
#46b053
TYPOGRAPHY

These font families should be used consistently across all communications. You can access them in the Downloads section below.

HEADLINES

DM Sans

ALTERNATE HEADINGS + SUBHEADS

IvyPresto Headline

BODY COPY

DM Sans

Visuals

Every photo or video we use tells a story. The right visual can quickly capture the essence of the story, express a mood, or share a powerful idea.

BEST PRACTICES

Downloads

Get access to all CMT logos, fonts, and variations below.
Download Brand Assets