Ensure consistent use of the CMT logo across marketing materials.
The recommended logo is the one-color blue logo.
A high-level overview of how the CMT brand comes to life.
POSITIONING STATEMENT
Since 1946, CMT has provided our clients superior infrastructure solutions. Our mission remains steadfast today – creating a better future for our clients, communities, and employees.
WE IMPLEMENT THE INFRASTRUCTURE EXPERIENCE THROUGH
We handle everything, from start to stewardship.
Serving clients across the country.
In simple terms, we:
PLAN • ADVANCE • ENGINEER • MANAGE
OUR VALUES GUIDE OUR ACTIONS
Every message should balance these elements, ensuring that our text is both informative and approachable. We create confidence with clarity and experience, while fostering connection through sincerity and an understanding of our audience’s needs. This dual focus helps our brand feel as dependable as it is relatable.
Creating strong headlines:
Writing body copy:
Colors matter. The primary colors that represent CMT are blue and gray.
Use secondary colors, tints and shades to bring added depth and interest.
PRIMARY
SECONDARY
These font families should be used consistently across all communications. You can access them in the Downloads section below.
HEADLINES
ALTERNATE HEADINGS + SUBHEADS
BODY COPY
DM Sans
Free font alternative for internal documents and email: Arial