Ensure consistent use of the CMT logo across marketing materials.
The recommended logo is the one-color blue logo.
Our brand,
our commitment.
A high-level overview of how the CMT brand comes to life.
OUR BRAND PROMISE & TAGLINE
Elevating infrastructure, together.
OUR MISSION
CMT’s mission is to provide superior infrastructure solutions, responsive to our clients’ needs and expectations, while fostering growth and development for our employees.
About Us Language
Short:
Crawford, Murphy & Tilly is a civil infrastructure professional services firm working with clients and their communities to shape the future, together.
Medium:
Crawford, Murphy & Tilly is a civil infrastructure professional services firm working with clients and their communities to shape the future, together. The firm’s mission is to provide superior infrastructure solutions, responsive to clients’ needs and expectations, while fostering growth and development for employees. For more information on how CMT is driving positive change through civil infrastructure, please visit cmtengr.com and connect with the firm on LinkedIn, Facebook, Instagram, and X.
OUR VALUES GUIDE OUR ACTIONS
- Integrity — We believe integrity is our foundation, guiding us to be honest, ethical, accountable, and a model for others through our actions.
- Excellence — We believe in striving for unmatched quality and innovation.
- Relationships — We believe in building caring and lasting connections with our clients, communities, and people.
- Teamwork — We believe in uniting our talents through collaboration, valuing every voice and contribution.
- Fairness — We believe in treating everyone with respect, ensuring equity and transparency.
- Opportunity — We believe in fostering growth and development for our team and partners.
- Sustainability — We believe in creating responsible solutions that benefit future generations.
VOICE + TONE +
VOICE + TONE +
VOICE + TONE +
VOICE + TONE +
FUNCTIONAL + RELATIONAL
Our brand voice blends functional trust – built through technical expertise, experience, and professionalism – with relational trust, conveyed through an empathetic, people-first approach.
Every message should balance these elements to convey our dependability, as both infrastructure professionals and trusted partners to our clients and colleagues.
Examples:
- Elevating infrastructure, together.
- Infrastructure professionals. Trusted partners.
- Quality civil infrastructure solutions developed through shared dedication to relationships, integrity, and excellence.
Copywriting Best Practices
Creating strong headlines:
- Write action- and impact-oriented headlines.
- Open headers with active language:
- Achieving Value Through Innovative Project-Delivery Models
- Crafting a Roadmap for Sustainable Growth
- Creating Connectivity Through Signature Streetscape Project
- Upgrading One of Indiana’s Busiest Corridors
- Accommodating Airport Growth Through Master Plan Update
- Streamlining Operations Through Digital Asset Management
- Use title case (i.e. capitalize all “significant” words).
Writing body copy:
- Be conversational – use “you/your” and “we/us/our.”
- Keep paragraphs short. Less is more.
- Use active voice.
- Use subheads and bullets to break text into smaller sections.
- Weave stories into your copy and bring it to life.
- Use calls-to-action – tell your readers what to do next.
COLORS
Colors matter. The primary colors that represent CMT are blue and gray.
Use secondary colors, tints and shades to bring added depth and interest.
PRIMARY
CMT Blue
Hex: #065796
RGB: (6, 87, 150)
CMYK: (96, 42, 0, 41)
Bright Blue
Hex: #009bde
RGB: (0, 155, 222)
CMYK: (100, 30, 0, 13)
Light Blue
Hex: #5fc5e9
RGB: (6, 32, 79)
CMYK:(92, 59, 0, 69)
Dark Blue
Hex: #283c61
RGB: (40, 60, 97)
CMYK: (59, 38, 0, 62)
Cool Gray
Hex: #4a6070
RGB: (74, 96, 112)
CMYK: (34, 14, 0, 56)
80% Gray
Hex: #6e808d
RGB: (110, 128, 141)
CMYK: (22, 9, 0, 45)
60% Gray
Hex: #92a0a9
RGB: (146, 160, 169)
CMYK: (14, 5, 0, 34)
40% Gray
Hex: #b7c0c6
RGB: (183, 192, 198)
CMYK: (8, 3, 0, 22)
20% Gray
Hex: #dbdfe2
RGB: (219, 223, 226)
CMYK: (3, 1, 0, 11)
10% Gray
Hex: #edeff1
RGB: (237, 239, 241)
CMYK: (2, 1, 0, 5)
5% Gray
Hex: #f6f7f8
RGB: (246, 247, 248)
CMYK: (1, 0, 0, 3)
SECONDARY
Yellow
Hex: #ffb316
RGB: (255, 179, 22)
CMYK: (0, 30, 91, 0)
Crimson
Hex: #700046
RGB: (112, 0, 70)
CMYK: (0, 100, 37, 56)
Orange
Hex: #f26537
RGB: (242, 101, 55)
CMYK: (0, 58, 77, 5)
Green
Hex: #46b053
RGB: (70, 176, 83)
CMYK: (60, 0, 53, 31)
TYPOGRAPHY
These font families should be used consistently across all communications. You can access them in the Downloads section below.
HEADLINES
DM Sans
ALTERNATE HEADINGS + SUBHEADS
IvyPresto Headline
BODY COPY
DM Sans
Free font alternative for internal documents and email: Arial
Photography
Select and capture photos/videos with intention to amplify messaging and tell the CMT story.
BEST PRACTICES
- Capture and use imagery that exemplifies our tagline: “Elevating infrastructure, together.”
- Choose imagery that reinforces the ideas and messages you’re looking to convey.
- Select images that strike a balance between highlighting our people + showcasing our work.
Downloads
Get access to all CMT logos, fonts, and variations below.
