Follow this framework to ensure consistent use of the Compass Insurance brand elements. This document provides information and sets the standards for using Compass logos, typography, and other design elements in marketing, packaging, and online communications.
A contemporary shield and font bring the Compass Insurance brand to life and gives meaning to who we are and what we do.
The overall shape of the icon is a shield – representing protection for our customers when they need coverage. The top right corner is that of a modern GPS arrow, visualizing the direction we offer our customers to know where to go and which policy(s) fit best. Compass Insurance. Your partner for direction and protection.
Colors matter. The colors that represent Compass Insurance are blue, sky blue and dark blue, with a mix of cool grays. We also have a secondary yellow color that can be used sparingly as a callout.
Use tints and shades to bring added depth and interest to the black and greys.
These font families should be used consistently across all communications. You can access them in the Downloads section below.
Free font alternatives for internal documents and email: Poppins or Arial
Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use this Key Message Statement:
Use the Trusted Advisors seal as a signature in the bottom left of printed materials. It is a symbol of our experience and expertise in the industry.
The 3-Part Compass Insurance Process was created to bring enhanced clarity – both internally and customer-facing. When your customers know where they are and where they’re going, it builds trust and a sense of direction. This is to be used both internally and externally as guideposts and steps.
When the logomark, messaging, typography, colors, and imagery are used in unison it creates a beautiful and cohesive brand experience.
