A Minimal + Meaningful mark – a triangle/evergreen tree that is also a compass – giving direction + hope for the PNW.
No unnecessary details; a brand where the people + places craft the story.
A simple, all-caps font to bring clarity + simplicity to the forefront.
A dark green to match the brand name and show life.
LOGO ANIMATION
Implementing a branded color system for services bring clarity both internally and externally.
Use tints and shades to bring added depth and interest.
These font families should be used consistently across all communications. You can access them in the Downloads section below.
Free font alternatives for internal documents and email: Poppins or Arial
Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use these Key Messaging Statements:
