A minimal and meaningful brand representing the 3 pillars of Fairlawn – Investment, Development, Management – all showing growth and continuous improvement.
Welcome to Fairlawn
Our Brand,
Our Purpose.
Welcome to Fairlawn
Our Brand,
Our Purpose.
Fairlawn is a full-service real estate firm, dedicated to creating better places through investment, development, and management.
COLORS
Colors matter. The colors that represent Fairlawn are dark green, light green and cool gray.
Use tints and shades to bring added depth and interest.
Medium Green
#013c42
Dark Green
#022a2d
Cool Gray
#778e9c
Jade
#4ad89b
Teal
#4a7b7d
Sage
#d1e9d0
TYPOGRAPHY
These font families should be used consistently across all communications. You can access them in the Downloads section below.
HEADLINES
Euclid Circular B
ALTERNATE HEADINGS + SUBHEADS
F37 Bobby Regular
BODY COPY
Euclid Circular B
Free font alternatives for internal documents and email: DM Sans or Arial.
Fairlawn is responsible for purchasing full font licenses, if necessary.
MESSAGING
Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use these Key Messaging Statements:
- As a headline, title, or end-tag.
- To inspire headlines, titles, and copy
INVESTMENT | DEVELOPMENT | MANAGEMENT
Better places to invest. build. live.
One brand to
bring it all together.
We maximize investor returns while prioritizing projects that enhance communities and create better places.
Through strategic development initiatives, we transform communities and create better places that inspire and enrich lives.
Proactive management ensures our properties are always improving, creating better places for our residents.
Fairlawn is your comprehensive real estate partner, seamlessly integrating investment, development, and management into one full-service company.
Visual Approach
Every photo or video tells a story. The right visual captures the essence, sets the mood, or conveys a powerful idea.
BEST PRACTICES
- Show both wide and tight,vertical and horizontal.
- Use photography to show your people and product.
- Look for an emotional connection.
- Show the process (investment, development, management)
- Include shots with empty space for text.
- Show images with LIFE.
- Display a wide variety of people and locations.
