Follow this framework to ensure consistent use of the Grace Marriage brand elements. This document provides information and sets the standards for using Grace Marriage logos, typography, and other design elements in marketing, packaging, and online communications.
A modern wordmark brings the Grace Marriage brand to life and gives meaning to who we are and what we do.
The 2 rings are represented in each lowercase “g.” The women’s ring in the first g and the men’s ring in the “g” in marriage. The two half circles in each g combine to make a whole, showing the 2 becoming 1. The overall brand and mark is positioned to be both approachable and joyful.
Use all of these versions. You can also add a subtle blue gradient to logo to create additional depth.
Within the Grace Marriage brand family there are 2 sub-brands – At Home and For Business. Each speaks to our specializations in different market segments. Use them only when necessary – as the master brand should be used in most instances.
churches, 
couples, and 
organizations. The refreshed look and new messaging set us apart as a trusted leader and enable us to build more grace-filled marriages with excellence.The colors that represent Grace Marriage are blue, dark blue, cool gray and a secondary palette to support them. As a general rule of thumb, there should always be more blue and gray than every secondary color.
Use tints and shades to bring added depth and interest to any of the colors.
These font families should be used consistently across all communications. You can access them in the Downloads section below.
Free font alternatives for internal documents and email: Poppins or Arial
Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use this Key Message Statement:
The 3-part, onging Grace Marriage Process was created to bring enhanced clarity – both internally and customer-facing. When churches and organizations know where they are and where they’re going, it builds trust and a sense of direction. This is to be used both internally and externally as guideposts and steps.
When the logomark, messaging, typography, colors, and imagery are used in unison it creates a beautiful and cohesive brand experience.
