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Brand +
Messaging
Guide

OVERVIEW

The purpose of this guide is to clearly and consistently communicate the Grace Marriage brand.

Follow this framework to ensure consistent use of the Grace Marriage brand elements. This document provides information and sets the standards for using Grace Marriage logos, typography, and other design elements in marketing, packaging, and online communications.

We've reimagined redesigned recreated refined the Grace Marriage brand:

COLORS

The colors that represent Grace Marriage are blue, dark blue, cool gray and a secondary palette to support them. As a general rule of thumb, there should always be more blue and gray than every secondary color.

Use tints and shades to bring added depth and interest to any of the colors.

Grace Blue
#3387c7
Dark Blue
#2e3b52
Blue Gradient
#3387c7 to #1958a3
Cool Grey
#e9edf2
Orange
#ed875e
Teal
#0eb8b7
Lime
#c6d92e
Green
#1bae4d
Yellow
#fbb615
TYPOGRAPHY
Headlines

Causten Semi-Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Body Copy

Causten Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Callouts + Support

Plantin MT

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

MESSAGING

Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use this Key Message Statement:

  • As a headline, title, or end-tag.
  • To inspire headlines + subheads

Marriage, reimagined. 

A proven, ongoing pathway for marriage discipleship.
A proven, ongoing pathway for marriage discipleship.
FOR CHURCHES

Marriage ministry, reimagined. 

Teach + equip your congregation toward Christ-centered marriages that thrive.
FOR COUPLES

Reimagine
your marriage. 

A proven pathway to a better marriage.
THE PATHWAY

The 3-part, onging Grace Marriage Process was created to bring enhanced clarity – both internally and customer-facing. When churches and organizations know where they are and where they’re going, it builds trust and a sense of direction. This is to be used both internally and externally as guideposts and steps.

Take the Drift Quiz to see where your marriage is + get practical steps to connect.
LIFT
Begin the journey of a grace-based marriage, together with your spouse.
SHIFT
Committed to the marriage discipleship process and in a community of believers.
GIFT

Photography + Illustrations

Every photo, illustration, and video we use tells a story. The right image or series of images can quickly capture the essence of the story, express a mood, or share a powerful idea.

BEST PRACTICES
  • Shoot both wide and tight, vertical and horizontal.
  • Use both illustrations + photography to tell stories
  • Use photography to show the whole process.
  • Look for an emotional connection.
  • Seek to visualize “what matters.”
  • Use visuals that show your products.
  • Include shots with empty space for text.
BRINGING IT ALL TOGETHER

When the logomark, messaging, typography, colors, and imagery are used in unison it creates a beautiful and cohesive brand experience.

Downloads

Get access to all Grace Marriage logos, fonts, and variations below.
Download Brand Assets