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COLORS

Colors matter. The primary colors that represent HEWN are orange, gray and cream. Use the secondary colors sparingly as accents.

Use tints and shades to bring added depth and interest.

Hewn Orange
#ba6126
 Graphite
#343434
Ivory
#d9d1c7
Slate Gray
#636361
Olive
#696636
Sage
#a1b0a3
Amber
#c99112
Earth
#85754f
TYPOGRAPHY

These font families should be used consistently across all communications. You can access them in the Downloads section below.

HEADLINES

IvyPresto Headline

ALTERNATE HEADINGS + SUBHEADS

Aeonik Pro Medium

BODY COPY

Aeonik Pro Light

MESSAGING

Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use this Key Messaging Statement:

  • As a headline, title, or end-tag.
  • To inspire headlines, titles, and copy

Bringing it all together.

Visuals

Every photo or video we use tells a story. The right image or series of images can quickly capture the essence of the story, express a mood, or share a powerful idea.

BEST PRACTICES
  • Shoot both wide and tight, vertical and horizontal.
  • Show aspirational projects – ones you want to work on.
  • Use both renderings and photography to show the whole process.
  • Look for an emotional connection. People + Spaces.
  • Seek to visualize “creating lasting experiences.”
  • Include shots with empty space for text.
  • Shoot during all times of day (morning, afternoon, evening).

Downloads

Get access to all HEWN logos, fonts, and variations below.
Download Brand Assets