Ensure consistent use of the HomeHero Pro logo across marketing materials.
The recommended logo is the one-color blue logo.
FOR HOMEOWNERS + HOME SERVICE PROVIDERS
We elevate home project experiences.
At HomeHeroPro, we deliver expert home services with a personal touch. Our dedicated concierge guides homeowners through our 4-Part Hero Process—Hear, Explore, Recommend, and Oversee—ensuring every project is seamless and stress-free.
At HomeHeroPro, we deliver expert home services with a personal touch. Our dedicated concierge guides homeowners through our 4-Part Hero Process—Hear, Explore, Recommend, and Oversee—ensuring every project is seamless and stress-free.
THE HERO PROCESS • HOW WE DO IT
1 Hear
Actively listen to your needs and vision.
2 Explore
Assess options + opportunities.
3 Recommend
Providing advice + tailored solutions.
4 Oversee
A concierge to guide the entire process.
A Concierge to Guide The Process.
From start to satisfaction.
What we do, at a high level:
Renovate
Transform your space with expert renovations that elevate both style + functionality.
Repair
Keep your home in top shape with repairs, ensuring long-term durability + comfort.
Respond
Count on our swift response to urgent issues, providing solutions when you need them most.
BRAND ATTRIBUTES
FUNCTIONAL + RELATIONAL
Our brand voice blends functional trust—built through professionalism and experience—with relational trust, conveyed through empathy, tone, and a people-first approach.
We are
dedicated + caring.
skilled + supportive.
knowledgable + attentive.
efficient + considerate.
detail-oriented + thoughtful.
proactive + personable.
Creating strong headlines:
- Be simple and concise.
- Make them compelling and lead to the next line.
- Make them the outline or summary of an article.
Writing body copy:
- Be conversational—use “you/your” and “we/us/our.”
- Keep paragraphs short. Less is more.
- Use call-to-actions—tell your readers what to do next.
HomeHeroPro is the premier home services provider, combining expertise with personalized care. Our dedicated concierge walks you through the entire process, connecting you with the best local professionals—all backed by our satisfaction guarantee—because your home and your family deserve the best.
Be the hero of your home.
COLORS
Colors matter. The primary colors that represent HomeHeroPro are blue, gray and gold.
Use tints and shades to bring added depth and interest.
PRIMARY
Hero Blue
#161c33
Cool Gray
#576676
Gold
#bd9864
80% Gray
#7b8591
60% Gray
#9ba3ac
40% Gray
#bdc2c8
20% Gray
#dde0e3
10% Gray
#edeff1
5% Gray
#eeeff1
TYPOGRAPHY
These font families should be used consistently across all communications. You can access them in the Downloads section below.
HEADLINES
Suisse Int'l
ALTERNATE HEADINGS + SUBHEADS
Reckless Neue
BODY COPY
Suisse Int'l
Free font alternative for internal documents and email: Arial or Inter
Visuals
Every photo or video we use tells a story. The right visual can quickly capture the essence of the story, express a mood, or share a powerful idea.
BEST PRACTICES
- Primarily use photography that tells a story.
- Look for an emotional connection.
- Show the HERO process when possible.
- Seek to visualize “elevating your experience.”
- Show diversity in people + place.
