Follow this framework to ensure consistent use of the Landmark brand elements. This document provides information and sets the standards for using Landmark logos, typography, and other design elements in marketing, packaging, and online communications.
OUR IDENTITY STANDARDS
BRAND +
MESSAGING
GUIDE
OVERVIEW
THE PURPOSE OF THIS GUIDE IS TO CLEARLY AND CONSISTENTLY COMMUNICATE THE LANDMARK CONSTRUCTION BRAND.
THE MARK
A refined and updated Landmark logo was created to enhance the overall brand. The refined “L” highlights the building blocks and precision involved in the entire building process.
Use the primary “Landmark Construction” logo in situations where the audience may not know who you are. You can use the “Landmark” logo without “Construction” in spaces where it is evident who you are (ex: Your office, your website, inside a printed piece where the main logo has already been identified).
COLORS
Colors matter. The colors that represent Landmark are black, white and a mix of cool and warm greys. The secondary colors are muted green and autumn orange.
Use tints and shades to bring added depth and interest to the black and greys.
Landmark Black
#212121
Muted Green
#838175
Autumn Orange
#9f6445
Soft Grey
#e0dfdc
White
#ffffff
TYPOGRAPHY
These font families should be used consistently across all communications. You can access them in the Downloads section below.
Headlines
Ivy Presto Italic
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Subheads + Callouts
TERMINA
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Body Copy
Interstate
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Free font alternatives for internal documents and email: Barlow or Arial
MESSAGING
Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use this Key Message Statement:
- As a headline, title, or end-tag.
- To inspire headlines, titles, and copy
TRANSFORM
YOUR HOME.
MAKE IT A LANDMARK.
OUR VALUES + MISSION
What makes us different? While there any many factors, Landmark approaches every project from beginning to end with excellence and integrity in the details.
EXCELLENCE + INTEGRITY IN THE DETAILS.
THE PROCESS
There are two distinct Phases within our process:
The Pre-Project Phase is for new leads and the Construction Phase is after the project proposal has been signed. Both phases bring enhanced clarity to both your internal team and your customers. When your customers know where they are and where they’re going, it builds trust and a sense of direction.
PHASE I: PRE-PROJECT
COMPLIMENTARY CONSULT
PAID DESIGN PLAN
PROPOSAL
PHASE II: CONSTRUCTION
PREPARE
BUILD
FINALIZE
Photography
Every photo we use tells a story. The right image or series of images can quickly capture the essence of the story, express a mood, or share a powerful idea.
BEST PRACTICES
- Shoot both wide and tight, vertical and horizontal.
- Show aspirational projects – ones you want to work on.
- Use photography to show the whole process.
- Look for an emotional connection. People over products.
- Include shots with empty space for text.
- Shoot during all times of day (morning, afternoon, evening).
BRINGING IT ALL TOGETHER
When the logomark, messaging, typography, colors, and imagery are used in unison it creates a beautiful and cohesive brand experience.
