OUR IDENTITY STANDARDS
Brand +
Messaging
Guide
OVERVIEW
This guide exists so you can clearly and consistently communicate the Life Over Coffee brand.
Follow this framework to ensure consistent use of the Life Over Coffee brand elements. This document provides information and sets the standards for using Life Over Coffee logos, typography, and other design elements in marketing, packaging, and online communications.
THE MARK
A simple but meaningful mug and sun rays bring the Life Over Coffee brand to life.
The rays represent the shining sun, and the hope and mercy we’re offered every new day. The 7 rays above the mug represent “fullness” and “completeness” found only in Jesus. And the mug signifies the across-the-table conversations that lead to transformation.
COLORS
Colors matter. The colors that represent Life Over Coffee are natural orange and dark blue. We also have a supporting palette of greens and yellows.
Use tints and shades to bring added depth and interest.
Natural Orange
#cf704a
Deep Blue
#013042
Yellow
#eaba51
Muted Green
#8bb1a3
Dark Green
#475e59
Soft Yellow
#ecedea
TYPOGRAPHY
These font families should be used consistently across all communications. You can access them in the Downloads section below.
HEADLINES
Larsseit Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
SUBHEADS
Blender Pro Heavy
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
BODY COPY
Larsseit Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Free font alternatives for internal documents and email: Poppins or Arial
MESSAGING
Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use these Key Messaging Statements:
- As a headline, title, or end-tag.
- To inspire headlines, titles, and copy
Help + Hope.
For You. For Others.
CONVERSATIONS FOR TRANSFORMATION.
RESOURCES
There are 3 main ways for people to engage with our brand. These resource icons help clearly and consistently explain Read, Watch, and Listen.
They also tie in with the main Life Over Coffee brand and are built of the sun rays from above the mug.
READ
WATCH
LISTEN
Photography + Video
Every photo or video we use tells a story. The right image or series of images can quickly capture the essence of the story, express a mood, or share a powerful idea.
BEST PRACTICES
- Show both wide and tight,vertical and horizontal.
- Use photography to show your resources.
- Look for an emotional connection. People over products.
- Seek to visualize “Help and Hope.” and “Conversations for Transformation.”
- Include shots with empty space for text.
- Show images with LIFE – avoid too much photographic negativity.
- Show images during all times of day morning, afternoon, evening).
- Display a wide variety of ages and races
BRINGING IT ALL TOGETHER
When the logomark, messaging, typography, colors, and imagery are used in unison it creates a beautiful and cohesive brand experience.
