Follow this framework to ensure consistent use of the Luep brand elements. This document provides information and sets the standards for using Luep logos, typography, and other design elements in marketing, packaging, and online communications.
A simple yet meaningful circle brings the Luep brand to life and gives meaning to who we are and what we do.
The overall shape of the icon is a textured loop – representing a secure and social place for people to connect and collaborate without fear. The texture brings in the human element while the loop is the protection. We long for our customers to feel:
Colors matter. The colors that represent Luep are a combination of dark and light blues and yellows. We also have a secondary pallette to highlight specific features and bring additional flexibility and depth to the brand.
These font families should be used consistently across all communications. You can access them in the Downloads section below.
Free font alternatives for internal documents and email: Poppins or Arial
Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use these Key Message Statements:
When the logomark, messaging, typography, colors, and imagery are used in unison it creates a beautiful and cohesive brand experience.
