An updated brand.
A recommitment to the mission.
The 4 arrows represent the 4 fundamental relationships of life (God, Self, Others, Creation). Arrows give direction and create pathways.
Pathway name more accurately explains the ministry we are doing.
The cross is at the center of everything we do – only through Jesus can anyone overcome poverty.
Orange color to represent vibrancy, warmth and vitality.
Sans serif font that mixes both hard and soft edges to match the icon.
The colors that represent Pathway Ministries are orange, charcoal, almond and a secondary palette to support them. As a general rule of thumb, there should always be more orange and charcoal than every secondary color.
Use tints and shades to bring added depth and interest to any of the colors.
Photography + Illustrations
Every photo, illustration, and video we use tells a story. The right image or series of images can quickly capture the essence of the story, express a mood, or share a powerful idea.
Shoot both wide and tight, vertical and horizontal.
Use both illustrations + photography to tell stories
Use photography to show the highlight people.
Look for an emotional connection.
Seek to visualize “progress.”
Include shots with empty space for text.