A minimal and meaningful brand that leads with a sans serif + lowercase font to make the brand approachable yet trustworthy.
The recommended logo is the one-line, horizontal Purple logo.
A minimal and meaningful brand that leads with a sans serif + lowercase font to make the brand approachable yet trustworthy.
The recommended logo is the one-line, horizontal Purple logo.
Colors matter. The primary colors that represent Purple Clinic are purple, blue, cream, and gold.
Use tints and shades to bring added depth and interest.
PANTONE 267C
These font families should be used consistently across all communications. You can access them in the Downloads section below.
Sofia Pro Regular
Free font alternatives for internal documents and email: Poppins or Arial
Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use this Key Messaging Statement: