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Welcome to Purple. 👋

COLORS

Colors matter. The primary colors that represent Purple Clinic are purple, blue, cream, and gold.

Use tints and shades to bring added depth and interest.

Purple
#552d8f

PANTONE 267C

 Faded Purple
#7050a1
Blurble
#5f67af
Violet
#782e8e
Ivory
#efe8e7
Sky Blue
#bedceb
Gold
#e88f2b
TYPOGRAPHY

These font families should be used consistently across all communications. You can access them in the Downloads section below.

HEADLINES

Recoleta Medium

ALTERNATE HEADINGS + SUBHEADS

Recoleta Medium

BODY COPY

Sofia Pro Regular

MESSAGING

Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use this Key Messaging Statement:

  • As a headline, title, or end-tag.
  • To inspire headlines, titles, and copy

We believe in you.

Bringing it all together.

Visuals

Every illustration or photo we use tells a story. The right visual can quickly capture the essence of the story, express a mood, or share a powerful idea.

BEST PRACTICES
  • Use primarily illustrations and supplement with real photographs.
  • Look for an emotional connection.
  • Seek to visualize “we believe in you.”
  • Include illustrations with empty space for text.
  • Show diversity in women.

Downloads

Get access to all Purple logos, fonts, and variations below.
Download Brand Assets