Consistent messaging ensures everyone is on the same page on how to communicate both internally and externally. Use these Key Messaging Statements:
- As a headline, title, or end-tag.
- To inspire headlines, titles, and copy
5TH GENERATION FAMILY FARM
ONLY THE BEST
SINCE 1888
We are a small family farm that prioritizes quality and hands-on care over mass production, collaborating with chefs across the Midwest to deliver only the best all-natural and hormone-free meats.
WHAT WE DO
MESSAGING
CONSISTENT, HIGH QUALITY, ALL-NATURAL MEATS.
From Our Farm to Your Kitchen. Storefront. Table. Restaurant. Butcher Shop.
RAISE
We take pride in raising our animals, prioritizing a holistic approach to ensure the well-being and health of the livestock.
HARVEST
Slagel Family Meats ensures top-quality, handcrafted meat products through manual processing and natural methods.
PREPARE
We take pride in raising our animals, prioritizing a holistic approach to ensure the well-being and health of the livestock.
THE MEAT PROCESSING SIDE OF THE BUSINESS
THE MARK
Iconic + simple barn icon to represent the small family operation. Designed after the main red barn – the first thing you see as you drive up.
Everything that happens at Slagel goes through a barn at some point (tours, feed, meat, pet food, clover etc.)
A simple and timeless wordmark that points back to the history and also sets up the brand for the future.
Simplicity + Clarity.
COLORS
Colors matter. The colors that represent Slagel Farms are greens + browns.
Use tints and shades to bring added depth and interest.
#405b49
#49845d
#88bd9b
#242525
#a64c2d
#696154
#dddbcf
Visual Approach
Every photo or video we use tells a story. The right image or series of images can quickly capture the essence of the story, express a mood, or share a powerful idea.
BEST PRACTICES
- Show both wide and tight,vertical and horizontal.
- Use photography + illustration to show your product.
- Look for an emotional connection.
- Include shots with empty space for text.
- Show images with LIFE.
OUR FAMILY OF BRANDS
OUR FAMILY OF BRANDS
